Chroma is a vinyl record subscription service that features new, independently recorded albums from a variety of genres and sends subscribers one of three different subscription boxes each month. Potential subscribers browse three playlists on the Chroma website, and then select their favorite to receive the corresponding subscription box containing two redesigned LPs and a variety of other memorabilia.
This project focuses on the subscription boxes for the month of November 2019, and was developed for my Senior Project at Auburn University.
Subscription Box Deliverables
Redesigned record packaging for the curated albums of the month.
Collectable posters featuring the artists of the month.
Collectable t-shirts featuring the artists of the month.
Artist of the Month publications feature exclusive interviews with each selected artist.
Collectable stickers featuring the artists of the month with the distinctive album word marks.
Advertising Campaigns
Poster advertising campaign that prompts consumers to identify with the playlists, while featuring one of the selected albums of the month.
Print advertising campaign that features the artists of the month exploding out of the subscription boxes.
Billboard advertising campaign that prominently features the Chroma logo, juxtaposed with one of the selected albums of the month.
Project display at the Graphic Design Senior Show of Fall 2019.