Color Palette

Taking inspiration from elements involved in the farming process—seed, soil, sun, water, the oil and the plant itself—I selected a palette that would set Benchmark up as a natural and reliable leader in the cannabis space. When used altogether, they create a sense of warmth and harmony.

Brand Elements

Benchmark’s home in the Carolinas is foundational in the way they see themselves as a local, southern brand. To show this with their brand, I paired mountains reminiscent of the nearby Blue Ridge Mountains with a map of the region as a textural element.

Signature Medicinals

Benchmark’s flagship product line, these hemp products are the the heart and soul of the Benchmark brand. These products are sought by consumers to alleviate a specific need without any additives.

Hemp Infused Topicals

This product line features Carolina-inspired scents and mediums that promote a luxurious CBD skincare experience. Bright, eye-catching color palettes invoke specific Carolina environments.

Beyond Bar

With three all-natural flavors, the Beyond Bar provides a flavorful and nutritional way to partake in CBD. With wrappers prominently featuring product photography and the staple map texture, these are certain to stick out to consumers on a shelf.

B2B Sales Deck

Powerpoint slide deck design. Goes in-depth about the patented Benchmark CBD extraction process and product lines for potential distributors.